It is not today that the most attentive business managers recognize that a good website is synonymous with the key piece for the good performance in the competitiveness aspect and also for marketing support.

Creating a website with differentiated tools (read more about tips to get to know some of the main ones) is a decisive factor, but we must take care of the management of this component, to ensure success in the initiative.

To attract consumer attention, it needs to be attractive, functional and engaging (and can integrate with tools) and offer some kind of support that will lead you through the next stages of the shopping journey.

For this reason, and considering the importance of keeping websites or portals updated and well adapted to the interests of customers, and potential customers and reinforcing experience attributes valued by them, we separate some tips to leverage the operation of yours and we suggest tools to better structure it!

Site ready: get to work! Here’s how to best manage it:

Attention to operation

Firstly, in functional terms, one must evaluate the “weight” of the site or, in other words, the capacity and loading speed. For this, tests can be made from different equipment with different connection speeds, for example.

Having optimization mechanisms for slower connections can help deliver and deliver appropriate content in a satisfactory amount of time, even if the user is experiencing connectivity difficulties.

For sites that expect high volume day-to-day visits, or large peaks for a few days of unusual movement, such as Black Friday or the days before Christmas, it is important to conduct appropriate testing and prepare the site to support this volume without falling or staying slow beyond acceptable limits, reaching a limit of expected simultaneous visitors.

All this will influence the performance that the site will have for each visitor.

Moreover, it is worth analyzing and checking the responsiveness, that is, how the site behaves on different screens.

Ideally, content never distorts and – depending on the development characteristics – it is possible to establish two or more interfaces, some of which are appropriate for mobile devices of different dimensions, while preserving the inherent characteristics of the visual identity and the menu options.

Analyze SEO and web design

With regard to SEO, it is important to evaluate if the site is easily found by the main search engines and, if necessary, to adjust the tags or keywords in the configuration so that they are more easily located according to the criteria “readable” for them .

Keeping updates and dynamic content is also important – and for that you can use management tools, such as CMS, to help with the task.
Check also the web design and if your site has a favorable layout.

A good tip may be to follow the new trend of making “sites on a single page” so that the menus “scroll” to the indicated part, which prevents the visitor from having to stay in and waiting for new pages to load at all times you select an option within the site.

It is also possible to think of a simple mouse tracing tool – or SMT. It is usually used to verify the usability of the site and it is a system based on Javascript, saving and recording the movements and clicks that the users do with the mouse to get an idea of ​​the speed and performance of the site in practice, during the navigation. This tool can also help identify the “nobler” regions of the page and such information can later be used to place more important content in those regions.

Think about usability and security

Then try to assess whether the site allows you to get a simple user experience, so your visitors navigate smoothly and perform the right actions (clicks) on the goals.

For this, also a thorough work to organize the information that will be published on the site.

Chatbots can be interesting features to help the customer find what they need right away and enjoy good “seaworthiness”.

In addition to usability, remember also that your site must provide security and reliability to visitors, and it is preferable that it always have certificates that allow the user to confirm that the information is secure, especially if you work with online commerce.

Have good tools for site management

Last, but not least, consider using some tools to help you have a differential on the site.

Some processes are needed to ensure, for example, that they aid in identifying potential problems and in better intervention and interaction.
To cite some of the most important, we have Jivo Chat, a tool that supports faster responses to visitor demands and Google Analytics, which produces reports and indicators of hits and performance, guiding the company into actions that become more accurate for the website.

What is important, however, is to institute methods to track quality and performance indicators and to always promote improvements to continue leveraging the user experience.

So, do you think you already do a good job of managing your site? Need help optimizing it or do you think it’s time to redo it?

Talk to Kyros! We can help!

Postado por Kyros Tecnologia em 12 November, 2018